Marie Claire Up Late
Creative Direction, Motion, Social Media Marketing and Branding for James Street’s event – Marie Claire Up Late. MCUL is a one-night event where shoppers and stylists are invited to shop after hours and receive exclusive offers from James Street’s high-end retailers. The brief was to create a look that will appeal to the demographic of shoppers that are likely to attend the event who are trendsetters and fashion focussed.
Joel Mechielsen – Groundcrew Agency.