Marie Claire Up Late 

Creative Direction, Motion, Social Media Marketing and Branding for James Street’s event – Marie Claire Up Late. MCUL is a one-night event where shoppers and stylists are invited to shop after hours and receive exclusive offers from James Street’s high-end retailers. The brief was to create a look that will appeal to the demographic of shoppers that are likely to attend the event who are trendsetters and fashion focussed.


Project Team:
Joel Mechielsen – Groundcrew Agency.